![]() I am devoted to and excel in three areas-each area strengthening the others: marketing small businesses and nonprofits women’s business success and holistic health and yoga. She immediately hooks her profile readers with this opening statement: She stitches together three areas of her professional and personal endeavors: marketing small businesses/nonprofits women’s business success and holistic health/yoga instruction and business consultation. This will avoid leaving your profile reader wondering what the heck you’re trying to do now-or why you appear scattered and unfocused. ![]() ![]() Craft a cohesive narrative that pulls together what might otherwise appear to be fragmented pieces of your professional past. This is especially important if you’ve changed careers before. Unlike resumes, your LinkedIn summary gives you much more space (up to 2000 characters) to highlight past accomplishments and connect them to what you want to do next. Tell a compelling story and write it in the first person. Now that your headline has attracted the right people, keep them reading. Kristi found lots of “marketing executives” but no one else with holistic health and yoga in their headlines-a very good sign. And she attracts people needing help with their holistic health and yoga businesses.Ĭheck to see how distinctive your headline is by searching LinkedIn for people like you. She immediately distinguishes herself from other marketers by putting health and yoga first. Holistic health/yoga instructor, consultant, connecter * Marketing executive for small businesses & nonprofits And she’s a devoted yoga practitioner and instructor. While still very committed to her current Marketing VP role, she also wants to add a new direction to her career path: marketing small businesses in the health and wellness industry. Kristi Sullivan’s been a successful marketing executive for over 15 years. Let’s look at how one mid-careerist uses her distinctive headline to attract the right people and opportunities. But if you write an irresistible headline, I’ll take the time to click to your entire profile. Why is this so important? If I’m searching for someone like you on LinkedIn, my search results will reveal only your name and headline - and I could easily overlook you. Instead, use the 120 characters to write your own eye-catching headline. LinkedIn auto-populates this field with your current position, but don’t let it. In both cases, you highlight your most relevant experiences and minimize or omit the rest. Instead, focus your profile on your new career direction, just as you’ve tailored your resume to specific jobs. But that’ll just confuse your readers and send them running-to others’ LinkedIn pages. It’s tempting to create an “everything under the sink” profile that makes you look qualified for both the job you have and the one you want or for a variety of new functions, industries, or roles. But how do we use it to help change careers-to make sure we’re found by the right recruiters, hiring managers, colleagues-not ones from our past, but from our future careers? We all know the power of LinkedIn for job hunting and networking. Are you raring to change careers? Break into a whole new line of work that makes you leap out of bed, happy to go to work every day? Parlay personal passions into professional endeavors? Or focus on a different clientele, type of product, or service?
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